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Why Gen Z

Why Gen Z Is Slamming the Brakes on Game Spending — And What It Means for the Industry

Ever find yourself hesitating over that Nintendo Switch 2 preorder, wondering if your bank account will survive the next bundle drop? You’re not hallucinating. According to Circana, spending on video games by 18-to-24-year-olds cratered in early 2025. Online and retail purchases among this group fell 13% from January through April, year-over-year—and get this—they’re shelling out nearly…

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