Games and gamification are popular buzzwords in education, business, and entertainment. Though they have similarities, their goal, execution, and results can be quite different. So, are games and gamification really so different? This guide delves into their differences, similarities, and uses. What Are Games? Games are a form of play, usually for entertainment. They consist of…

The world of video games has evolved in terms of gameplay and technology and how games are marketed and advertised. Design is one of the most powerful tools for capturing potential players' imagination. Next, we explore how gaming advertising utilize design to engage audiences, build lasting impressions, and ultimately contribute to a game's success. Introduction to…