Why you Should Visit Everest Base Camp

Everest Base Camp

Have you ever wondered how it would feel to be surrounded by endless stretches of snow-clad mountains and heavenly blue skies? It will definitely be an experience of a lifetime. If you are someone who is willing to live this experience, then you must trek to the Everest base camp.

Every year, a large number of tourists come to Nepal for the sole purpose of visiting Everest base camp. What is so special about it? What makes it worthy to be added to your bucket list? Here are 5 reasons why you should do Everest base camp trek at least once in your life.

1. Witness the real treasure of nature

Nature is marvelous yet overwhelming. Its true beauty can only be observed in its extremity. Mount Everest, being the highest mountain in the world, is the peak of nature’s glory; nothing comes close to the grandeur of Everest. From the base camp, you can see why people around the world are fascinated by Everest. You do not have to be a professional mountaineer to visit the base camp. So, why not grab an opportunity to see Mount Everest in all its glory? You will not be disappointed in any way.

2. Step outside your comfort zone

There are two types of people in this world: one who lives life to the fullest and another who lives life just for the sake of living. The decision of making your life wonderful is up to you; you are the only one who can change your life for better or worse. Most people stay inside the comfort zone of their same old daily routine that involves only work and home. It can turn anyone into a miserable person. It is not comfort that helps us grow as a person. It is time that you take charge and step outside your comfort zone, and embark on a new journey. When you visit Everest base camp, you will meet many enthusiastic people and learn from them about what it means to live life to the fullest.

3. Challenge and conquer your fears

It is not easy to challenge yourself to do something that you are not comfortable with. However, challenges are what makes us successful mentally and physically. At Everest base camp, you will be in a very different environment from what you are used to. The cold weather and chilling winds may seem overwhelming, but at the same time, you can mentally prepare to face those challenges. Most people after visiting the base camp, confess that it helped them overcome some of their fears and be stronger. You can be one of those wonderful people.

4. Know your true self

It is said that true self can only be known when faced with unknown circumstances. Why is knowing one’s true self so important? It is because when you know your true self, you can make the right decision for your life. A person who is mean, after experiencing an act of kindness, may change his whole perspective on life. Similarly, a shy person may open up to other people more easily while embarking on an adventure like visiting Everest base camp. There is something for every person at the Everest base camp. You will be surprised to find out things about yourself which you did not know.

5. Gain life-changing experiences

For normal people living in cities, life in the cold mountains may seem extremely difficult. However, there are people who live and sustain in the harsh climate near the mountains. By engaging with them, you will learn their ways of life. It will teach you life-changing lessons. At the Everest base camp, you can experience local food and traditions, and you will not easily forget these experiences. There is so much more than just mountains at the Everest base camp, and you should visit it at once in your life.

So, how likely are you to visit this camp? Let us know your opinion in the comments box below.

Everest Base Camp For Adventure Lovers

Everest Base Camp

Hey gamers, are you an adventures’ lover looking for unique and amazing destinations? If adrenaline rush and a sense of satisfaction is all you require, we may have found a place that will captivate your senses. Please read about this destination and don’t forget to give your opinion in the comments box below.

Everest Base Camp

With the spectacular view of the low lying hills, the people and their distinct lifestyle in the hills and the subtle change in the weather, the white snowy paths, the culture and thrill of finally  reaching the destination has made the Everest Base Camp Trek an emotional rollercoaster of accomplishment to people all around the globe. The rage of climbing Mount Everest has always made and kept Nepal as one of the most popular tourist destinations in the world. An impossible task which was once completed by Edmund Hillary and Tenzing Norgay paved a path for other people to face this challenge. What started as an impossible task with their country’s pride on the line has now become a sport for self-achievement and accomplishment, a getaway from the hectic lives in the busy world to the calm snowy hills and new experiences.

5 Reasons to Visit Everest Base Camp

From the accomplishment to the view and the new experience and a getaway, here are some major reasons to visit Everest Base Camp this year.

The Journey

One of the major reasons to visit Everest base camp is the journey that takes place which takes the trekkers for a two-week rollercoaster of silence, culture, obstacles and reliance. The journey can be made through other mediums like the Everest helicopter tour. The helicopter trip is more of an eye pleaser, the spectacular view of the snowy caps can be seen from up above. This is a great option for landscape viewing but the original Everest base camp trip is the trek of two weeks which takes the trekkers through the hills, cities, temples along the snowy paths providing with them their own beauty and difficulties.

The destination

As hard as the journey may be, nothing compares to the satisfaction and accomplishment of finally reaching the destination after actually reaching the base camp. The destination provides the trekkers with the panoramic view of the snowy caps including the famous mountains like Sagarmatha, Lhotse, the Cho Oyu, Ama Dablam and many more.

The Sherpa culture and lifestyle

Another major attraction of the trek is the Sherpa culture and tradition one gets to experience throughout the trek. The Sherpa culture and tradition provides the trekkers with the complete experience of the culture and their lifestyle in the mountains in the snowy regions. The trekkers get to experience the rare tea and the cuisine the Sherpas live with. Not only the cuisine and the lifestyle, they also get to learn and experience the culture and tradition of the Sherpas along their side and their hospitality.

Namche bazaar

The trek also includes an extremely popular part of the country for tourism, Namche bazaar. The marketplace which is mostly popular for its cultural display and the trade for traditional yak cheese and butter with its display of unique cultural items, Tibetan culture and many traditional lodgings and now the gateway to Everest. The trekkers are most likely to be immersed in the Tibetan and Sherpa culture with the blend of Chinese culture along with the traditional and cultural ways of life. Being a part of this unique culture makes the experience a whole lot better.


The whole trip is a great getaway from the hectic life everyone lives in the busy city, cutting all ties from the city life for a few days and actually enjoying the view and the life in the mountains and their culture provides the tourists a great sense of enjoying and living their life away from their problems surrounded by the coniferous vegetation, the livestock, the culture and the silence and calming snowy mountains with no signs of the dusty roads filled with vehicles. Hence providing the trekkers the perfect get away from their problems and some awesome clicks for memories.

So, what is your last word about this destination? Please use the comments box below.

Does VR Really Capture the True Essence of Gaming?


Gaming has evolved tremendously over the years. Do you remember when Conan O’ Brien took us down the memory lane and showed us classics such as the unforgettable Atari 2600, E.T. and a couple more? Of course, watching that video made us grateful for living in this time when, thank God gaming companies take graphics very seriously.

If we look back and compare the aforementioned classic video games to what we play now, we’ll only realize that things have CHANGED, for good.

A video game was first played in 1950s, when obviously the whole idea of gaming was fresh and still very speculative. However, as things progressed, the gaming industry expanded and grew into one of the most lucrative industries in the world. Now, each year, we see hundreds and thousands of new video games make their way in the market.

The advent of high-speed internet connection just like that you can get with Spectrum bundles, spells good news for the gaming fanatics since now they can enjoy gaming with the lowest ping and zero lagging.

The past few years have been no less than a revelation for the gaming realm. Graphics have gone from being basic and flat to being extremely life-like and mind-blowing. Therefore, It wouldn’t be wrong to say that the advancements in technology have done wonders for the gaming industry.

Speaking of the latest technology, the amalgamation of gaming with virtual reality in particular, has seen the most oohs and all the same number of ahs.

VR in Gaming

Virtual reality is a part of immersive technology that has taken over the gaming industry by storm. Just as the name suggests, virtual reality is the virtual simulation of computer-generated environment. Unlike Augmented Reality, which overlays computer-generated images on real-world scenarios and creates a composite view – you know, the best of both worlds kind of situation.

Virtual reality is slightly more complex than augmented mainly because of the equipment that makes it possible. You know, those fancy-schmancy head-mounted display thingies that bring your gaming experiences to life and cost you an arm and a leg when you intend to invest in them – yep, those!

It wouldn’t be wrong to say that virtual reality has given the gaming industry another few decades to flourish and bloom. To be honest, we all had thought that the gaming industry had already reached its point of saturation, years ago and there’s nothing left to expect from it, but thank God for the gaming geniuses and Sega of course, for introducing us to the first-ever Virtual Reality head-mounting device, and attempting to save this industry.

Virtual reality has taken the conventional gaming experience to a whole new level. Die-hard gamers that once dreamt of experiencing gaming in a way where they could enter the gaming world and experience everything for real, can now get a taste of all of that. All they require is a blazing-fast internet to experience VR at its finest.

You really cannot compromise on Internet when it comes to gaming with virtual reality since the technology requires low latency to work, or you can simply kiss your dream of playing VR-induced video games, goodbye.

In case you are still wondering if you should VR Gaming a try, then here is why you shouldn’t miss it for the world:

  • It defies the idea of sitting in front of the screen for hours, trying to sneak-in a bullet into your nemesis’s head. Since it doesn’t work without a headset, you can control your gaming character in a lifelike manner, just like your brain does without the headset.
  • It is great in helping people overcome their phobias, be it any. You are exposed to an environment where your survival depends upon overcoming these phobias. You can easily achieve that with the encouragement that VR gives to you.
  • It improves your problem-solving skills too. The puzzles, and the clues improve your ability to make quick (but lifesaving) decisions.
  • How could we have possibly overlooked this one? VR gaming keeps your endorphins and serotonin at a perfect level, which means, no stress! Simply put, VR gaming acts more like a portal that allows you to escape from the hustles and bustles of your daily routine.
  • It can put an end to the dilemma that gaming turns you into a couch potato. VR gaming takes you on missions where you can walk around, taking down the bad guys. You never know, you might even end up shedding a couple of pounds of weight.

In a Nutshell

Although there are a few who still prefer video gaming the old, conventional way, but this is 2020 and it’s about time that we embraced the amalgamation of everything with the latest technology. VR in gaming is a mere teaser of what’s yet to come. So, let’s sit back and see what’s next in line.

Any comment? 


Warcraft 3: Reforged Is One Of The Worst Games Ever Made

Warcraft 3

The original Warcraft 3 is widely regarded to be one of the greatest RTS games ever made. Its sale numbers prove that with Warcraft 3 shipping over 4.5 million copies, including over a million of those in its first month.

Blizzard isn’t dumb. They know full well how popular Warcraft 3 is and they were very confident a remake would do just as well. Back at Blizzcon 2018, Reforged was announced and the world went crazy for it. At last, after seventeen years players would finally be able to play their favourite game once again. Unfortunately, that isn’t exactly how it worked out.

warcraft 3 gameplay

Warcraft 3: Reforged Is a Complete Failure

Currently, on Metacritic Warcraft 3: Reforged sits at a mediocre 63 metascore. More worryingly, it has a 0.5 user score. That’s the lowest user score in the history of Metacritic. Also, 96% of fans gave a negative review of Reforged. In other words, Blizzard’s customers aren’t happy with what they’ve been given.

Perhaps the biggest issue is that, like many AAA publishers, Blizzard decided it was okay to lie. Many of Warcraft 3’s trailers showcased the cutscenes as epic, cinematic experiences. However, the final game has the entire story take place from the same perspective as the core gameplay. There are effectively no cutscenes despite this addition being advertised as a core selling point.

It’s also painfully obvious that this game: Reforged was rushed to make some quick money. The game is filled with bugs, crashes, hang-ups, and loading issues. Somehow, the user interface and overall presentation feel more out of date than the original released in 2002.

Reforged Is a Complete Failure

But this goes beyond poor game design. Blizzard has added terms to their user agreement that gives them protected copyright over all user-created content. Effectively, Blizzard is claiming all future mods as their own. Ironically, doing so will almost certainly scare off any potential mod support for Warcraft 3: Reforged.

By the way, good luck going back to play the original. The latest Battle.net update has deleted Warcraft 3 and replaced it with Reforged. That’s right, Blizzard is forcing their player base to upgrade. If you didn’t buy Reforged, you can no longer play any version of Warcraft 3.

Has Blizzard gone too far this time? Is the negative feedback partially a result of their China controversy? Let us know in the comments if Blizzard is to blame or if you have sympathy with what they’re trying to achieve.


Everest Marathon The Highest in the World

Everest Marathon


Everest Marathon is the world’s highest and most adventurous marathon. It is even listed in the Guinness Book of Records. With Everest as a backdrop, it features some tough yet iconic running trails. The marathon has been ongoing since 1987 as a part of the Everest Day.

Amongst all, Everest Marathon is the famous annual event of the Everest Region. It occurs every year on the historic date of May as per tradition. This event commemorates the anniversary of the first conquest of Everest by Tenzing Norgay and Edmund Hillary on 29 May 1953. Thus, Everest Marathon is also called Tenzing Hillary Everest Marathon.

The 18th Annual Tenzing-Hillary Everest Marathon 2020 is happening on May 29, 2020. It is going to be extra special this time. Because at the same time, Nepal prepares for “Visit Nepal 2020”.

Every year hundreds of participants around the world come to participate in this marathon. They trek up to Everest Base Camp. This is also the starting point of the marathon. This is a perfect trip for a keen adventure lover. They get to trek EBC as well race at Everest Marathon.

The start line of the marathon is at Gorak Shep (5184m), close to Everest Base Camp. And the finishing point is at the Sherpa town of Namche (3446m). The total elevation drop in-between is 1620m.

The route goes past the Khumbu Icefall, Sagarmatha National Park, Pangboche, Tengboche Monastery, and other exciting spots. Runners challenge themselves through many strenuous paths. Yet the craze seems to be increasing every year.

Everest Marathon Challenges

Everest MarathonEverest Marathon is open to runners aged 18 or above. But, they have to fulfill a certain set of criteria. They should have a strong physical and mental endurance. They need to certify their ability to withstand high altitude conditions. Plus, they must present valid health insurance before participation. Also, the route requires special clothing gears and navigating equipment.

The air at base camp contains 50% less than normal. Thin air, lack of oxygen, and cold temperature makes every step hard. The average temperature in Everest Base Camp in May is 10-15 degrees. In late May, snowfall may occur sometimes. In such cases, acclimatization and proper rest are the ways to oxygenate the body.

Activities of Everest Marathon

There are three categories for Everest Marathon; Extreme Ultra Marathon, Full Marathon, and Half Marathon. Each has its respective starting time, distance, and routes. However, all the races will complete within the daylight.

The experienced local guides, local crew, and doctors will be on the running trails. They will monitor and check runner’s physical health. There will also be an official timekeeper, a team of marshals, checkpoints, drinks/feeding stations, and emergency evacuation support. Every runner gets an electronic wristband to keep track of running progress by organizers.

Extreme Ultra Marathon

It is the longest route in the event with 60 KM of running distance. Extreme Ultra Marathon marks the 60th anniversary of the successful summit of Mt. Everest. It starts sharp at 6 am. The starting point is Khumbu Icefall, at 5356m. This part of the track moves towards Nha La from Phortse. Then, it descends via Mongla to Namche Bazaar.


  • World’s highest ultra-running event
  • Trails pass through five high Himlayan Passes
  • Toughest uphill routes for athletes with extreme endurance
  • Different routes than the normal EBC
  • Get to enjoy village settlements and nature of Sagarmatha National Park 

Full Marathon:

It is the most popular category in the event with a running distance of 42.195 KM (26.2 miles). It starts sharp at 7 am. The starting point for full marathon is also Khumbu Icefall, at 5356m. The trail is all downhill descending through Gorakshep. It heads to Dingboche, Biber and at last Namche via Kyanjuma.


  • Highest Marathon in the world with challenging routes
  • Race tracks pass through historical route to Everest pioneered by Late Tenzing Norgay Sherpa and Sir Edmund Hillary
  • Cross Khumbu Glacier, Gorak Shep, Imja Valley, Orsho, etc
  • Pass through Phunki Tenga, Hillary School, Syangboche Village, and at last Namche
  • Choice of enthusiastic locals and international runners 

Half Marathon:

The Half Marathon is the shortest one with the running distance of 21 KM. This is the event exclusive only for non-Nepali nationals. It starts at 8 am from Dingboche to Namche. Mostly downhill, the track is a part of EBC trekking trail.


  • Open for Foreigners only
  • Runners from novice to veterans can take part
  • Shortest Distance in the Everest Marathon
  • Great scenic views of mountain ranges and settlements
  • Fast, exciting and adventurous way to experience the Everest region

At last, Tenzing Hillary Everest Marathon is not just a mountain race, it is an Everest culture. You can’t miss this amazing glory of Nepal!

Did you ever try this Marathon? Can you share your experience?

Learn Axe Throwing and Get ready for the axe war

Axe Throwing

Is there a correct way to throw the axe? Well, in the words of author Jerry Gilbert, “There is no correct way to throw”. Basically, he wants to summarize that there is nothing such as right or wrong when it comes to axe throwing near me. Basically, there are ways to improve your throwing techniques (indicating how far you can throw and how accurate the throw is as per the target). You need to acquire the right strength and style to make sure that the axe hits the targeted board. Achieving the highest level of accuracy is what makes sense when you are gearing up for the Axe Challenge. Keep in mind, each and every throw will be unique. As far as the accuracy of the throw is concerned, great players adapt it through extreme practicing and a focused mindset. To improve your axe-throwing ability, here are some essential tips that may help. Have a look:

Choosing the axe along with the handle shape and length carefully 

This is the most important part of the process. There are different types of axes available. You need to pick the correct one. Try different axes to figure out the best handle shape and length that you find to be most comfortable. How well you can grip the handle plays a significant role in the axe throwing process. Start using a lighter axe to ensure that the accuracy level is achieved.

Never use all your force to throw the axe

Never throw the axe too hard. There are experts of the game who can be accurate with hard throws but those who are beginners need to adapt to the accuracy rate. With hard throws, it can be difficult to achieve a greater precision rate. Many do believe that harder throws result in the least amount of drops. But when you use a medium to light strength, it helps in refining the throw, thus improving the accuracy rate. 

Focus on the stance

Focus on improving your stance. An accurate stance definitely helps in improving the performance of the game. Whatever foot positioning you are comfortable with, make sure to maintain solidity. This will help in improving the balance and overall stability of the body. Once these scenarios are well managed, the margin of error during the throwing will get reduced. Always remember, if your stance is not solid, it will challenge your balance, thus decreasing your ability to move precisely.  

Adjustability as per the condition

Having proper knowledge of the board where you will be throwing the axe is absolutely necessary. Adjusting to the situation helps in improving your performance. Once you get to know the board, you will gain an idea regarding the cut of the wood, its hardness, the knot, surface type, and whether the board has been used previously or not. 

Final words on the Axe Throwing

Are you planning to participate in an axe throwing tournament? The above-mentioned points should be followed precisely to ensure a much-improvised performance. Develop accuracy and adapt to the situations accordingly. Learn different ways to throw the axe and make sure you never lose focus of the situation.

If you have any experience with Axe game, please feel free to share it.


About Author: Hi! I am Richard Gates, a game expert, and a blogger. Writing about the latest or trending games, sports, and adventure is my forte. My favourite game is axe throwing.

Different Ways to Enjoy Rummy in Different Seasons

rummy player

The moods often change with the seasons. One needs to keep up with the times but once a rummy player is always a rummy player. He will always take pleasure in a game of rummy, no matter what season it is. So, if you are one of those avid and crazy rummy players, here are some simple ways to enjoy rummy during every season:

Rummy Night-outs With Friends on Hot Summer Nights

Summers are hot and tiring. Working on summer days can seem quite challenging. Yet, after end of one such tiring day, we all look forward to relaxing and rejuvenate. Call in your friends and set a night-out fit for all rummy lovers. Arrange the best chilling drinks that would soothe the senses. Decorate home interiors in smart yet cooling colours. Ready your rummy tables and set out to play rummy with your beloved friends in rummy circles.

Sizzling Snacks, Brewing Beverages and Rummy Sessions in Rainy Season

The most challenging part of the monsoons is that you barely get to go out due to the rains. Caged in your home, you have not much to do making the rainy-day sticky and dull. Not anymore! Brew some hot coffee or flavourful spicy tea. Make a few quick and sizzling snacks. Call your friends and family to join you for a relaxing session of rummy at your home.

A Blazing Fireplace, A Few Good Friends and An Awesome Rummy Quiz on Winters

Winters are particularly chilling, and most people feel lethargic during this season. So, instead of playing an actual rummy session, you can go for a rummy quiz instead. Set up the fireplace and decide some tasty delicacies to treat your friends with. Prepare a quiz about different facts related to rummy. This mmay include facts about its origin or how it evolved as it passed from one geographical location to another. Allocate points to each question. Set up teams to make the quiz more competitive.

Spice Up Lonely Autumn Days with Khelplay Rummy App

Autumn days are sorrowful and deadly. You may feel lonely yet won’t find company to join you in this season. Get over your monotony at home by playing your favourite card game on the Khelplay Rummy App. The app offers you the best of all worlds so you can choose the game you want and play it the way you want without anyone to interrupt. You can choose between 10 Cards Game, Standard 13 Cards Rummy Game or even 21 cards game. You can decide among points rummy, pool rummy and deals rummy. You can choose to play with cash or with practice chips. Yes, the choice is all yours here and you have so much to pick from.

Flowers, Fun, Frolic and A Touch of Rummy Cash Games

Spring is the season for beauty. It is the time when nature surrounds you with all kinds of flowers in all different colours. It is the time when you are bound to be cheerful. You can add more cheer to your mood by simply playing rummy cash games online on Khelplay Rummy. The site organises contests and tournaments in each season. All you need to do is prepare a cash account and deposit the requisite money that will be offered to you as real chips which you may use to play the tournament.

The seasons change but rummy remains the Mantra for all rummy players around the world. Invite rummy playing friends from distant corners of the world to a session of points rummy. Win cash prizes in cash rummy tournaments by making best of your rummy skills. Enjoy rummy in different ways that stay memorable for life.

Are you rummy player? Can you share your experience with us?

Gambling Strategies Gamers Use All of the Time Without Realizing

It may surprise you, but many gambling strategies interlink with gaming. This might sound a little unusual but it’s totally true. If you were to draw up comparisons between eSports players and professional poker players, there are many methods both implement into their play. Learning these methods could help improve your gameplay.

Calculated Risks one of Gambling Strategies

Finland risky spawn campKnowing when to take a calculated risk is a crucial skill for successful gambling. There’s no point betting $1000 when the odds are totally against you. Equally, you wouldn’t want to miss out on any favorable odds.

Understanding when to take a calculated risk is also important for gaming. I remember when Finland and South Korea played one another at the Overwatch World Cup. Finland came up with a seemingly crazy plan to spawn camp Korea on Rialto. After practicing and weighing up the risks, Finland determined it was their plan to obtain victory. It shows that even at the highest level of gaming, calculated risks play a huge role in determining the victor.

Of course, it isn’t just competitive players that benefit from having this skill. It can be frustrating to get stuck on a hard boss or level. Be it small time windows to do something or an unforgiving attack pattern, you need to know how to play around challenging mechanics. By carefully thinking through each action and figuring out if it’s worth risking, you can improve your gameplay.

High Risk, High Reward

High Risk, High Reward as Gambling StrategiesI’ll preface this by making it clear you should never gamble away everything you have. Even a high-risk bet should remain calculated. Gambling is a healthy hobby as long as you don’t let it get out of hand.

Anyway, the high risk, high reward strategy is one mankind has relied on for millennia. Do I go after the mammoth and grab a huge meal or play it safe by hunting a boar? It has always been a key part of our lives.

However, this approach of monetization strategies used in online games has been developed significantly in recent times thanks to gambling. There’s no doubt you get a thrill from a high-risk plays paying off. Sure, betting on black is a safer bet, but imagine if you won by betting on 15 instead. Not only do you get a better payout, but you also get to experience the thrill of having unlikely odds fall into your favor.

Given the crossover between gambling and modern video games, it should come as no surprise that this is still relevant. A great example of this can be seen in many MMOs. MMOs often have PvP content where the player can choose what to stake in combat. The most famous example of this is RuneScape’s Duel Arena. Here, players can choose which opponents to face and what rules should be in place. These rules can ban certain combat types (magic, range, melee, etc.), items as well as other miscellaneous limitations.

Many of RuneScape’s wealthiest players are those that dominate the Duel Arena. Learning how and when to take high-risk plays can drastically improve your gaming skills. Obviously, practice makes perfect so put in some time improving before going for anything too drastic.

The Martingale Strategy

The Martingale StrategyThe Martingale strategy is a gambling technique used by many experienced players. It requires a decent starting budget but can theoretically almost always break even. Essentially, when you win a bet, you bet that amount again. When you lose a bet, you double your last bet. This works best on 50/50 odds like betting black or white in roulette.

Obviously, you aren’t betting money when you play most games but that doesn’t mean this strategy isn’t useful. In fact, many players incorporate this into their game without noticing. Think about this. Imagine there’s a boss fight that you die on. In your next life you try a more aggressive, damage-focused approach. What you’ve effectively done is replicate the Martingale Gambling Strategy. You’ve accepted the loss and come back with a higher-stakes approach. As long as you play smart, you should eventually overcome the boss.

You and Gambling Strategies

So gamers, did you used Gambling Strategies in while paying online video games. Which Gambling Strategies inspired you the most? Please leave your experiences in the comments box below.

Why the Mobile Game Industry Needs Intelligent Revenue Management?

Why the Mobile Game Industry Needs Intelligent Revenue Management

Mobile Game

Around 80% of the application store’s income makes up more than $50 billion in aggregated market value. And it is estimated to go as far as $180 billion by the next year. However, as per several evaluations it has been suggested that game publishers are in dire need to change their strategies to grow, if they wish to survive sufficiently and witness their industry prosper.

Fading Margins

Commercial domain works differently when it comes to game applications for mobile phones. In other industries, similar to telecommunication and the locomotive manufacturing, chances to enhance market benefits have expired.

Ever since marketing has become costly due to its excessive development, preservation too has become an important aspect. Industries are trying to assign third parties for their marketing strategies to bring in more customers and retain the active ones.

Price directories have surpassed expectations and with this many developers present within the business, it has become harder to maintain paid UA with positive net. On the other hand, marketers have devoted themselves to paid users. Even though it has been a successful attempt, it might not last for long.

Consequently, more and more game applications are being created; an estimated amount of 4.3 million games are present on app stores currently and the count is nearer to saturation levels.

Intellectual Revenue Precincts 

Mobile game marketers are required to exceed conventional marketing methods if they intend to keep firm grounds for their businesses. Same level of convolution and cleverness should be implemented that can be used to attract viewers and turn them into active users.

This consists of proficiencies of modern mechanics and artificial intelligence to forecast and deliver the best actions that are adequate for user levels.

Shrewd revenue management platform contains perspective analytics, optimizing personalization systems, and data visualization. When put together, these combinations can improve user engagements, monetization and retention. As for smartphone game publishers this could mean an effective and personalized loyalty programs and worldwide expense optimization.

These features will be optimized within the game data and remain improving as they catch up with the players conduct. It can be customized according to the game’s appearance and composition, enhancing the native player involvement.

Comprehensive Price Optimization

Even the best mobile game developers are required to set aside a budget according to the conversion rates for different countries. However, this methodology does not take several economic factors into account such as GDP, exchange rates and unemployment rates. Followed by costs for smartphones, stats based on operating systems and seasonality.

With the collaboration of a minimal overhead, IAP pricing for each country can be increased and decreased on the basis of transaction frequency.

 The golden age of launching mobile games has come at its highest point, those who devote time and effort in to retaining customers and making the most of profits from users are going to flourish.

Now that you have understood the factors that influence revenue management, here are some hacks to improve mobile games revenue;

Hacks to improve revenue for mobile games

 Due to the tough competition present within the market, developers are facing difficulties as they propel to create games that are lucrative and as far as monetization is concerned, a good timing is everything.

  • Profiting from seasonality:

Mobile phones have become an important part of our lives and they are the first place we seek closure with distraction and separation, especially if we are in movement. It is a fact that mobile games engagement increases during certain months such as summers and holidays, when people aren’t as overwhelmed by responsibilities.

According to different studies, conversion rates increase at 8.3% during the months of June and July, when schools are off. On the other hand, it becomes less costly to attract users during summers; similarly, holidays provide the same openings to boost IAP revenue.

Several data charts show that install to purchase rates are at the peak during January, as people are often gifted new devices on the occasion of Christmas. This concludes that holidays and summers are the most effective months to run personalized IAP possessions. Tactics such as sales, discounts and bundles can be used to make it more eye pleasing.

  • Identifying the prime time:

In the US alone consumers spend at least 24 minutes a day alone playing mobile games. Mobile usage usually peaks between the hours 6.Pm and 10.Pm, this is when people leave work and are preparing to sleep.

 By the help of behavioral data, mobile game developers can understand and aim for specific prime times. And in manner to increase user engagement it is crucial to predict prime time slot as it results in an increase in profit and promotions.

Machine model learning can be implemented to optimize pricing on the basis of behavioral economics, making sure that the best offer is accessible.

  • Greeting the newbies:

First three days are precarious for new users, not only for forming trust but also for influencing IAP revenue. On an average 18% of the revenue generated by applications comes from purchases made during the first days. But there is always a chance that the user might wait for some time before they can whip out their cash for the mobile game.

As per the statistics, only 37% of the users continue to make purchases long after their first one. However, loyalty programs can aid at influencing users to increase conversion rates.

 To capitalize on the first day value, developers can use a number of tactics such as setting an IAP promotion that activates once the user faces a challenging level. Messages can be sent across to the users directly to notify them of purchasing opportunities, ensuring that they don’t miss out on it. Keeping in mind that circumstantial in-app messages are more effective than push notifications. However, the latter can be used to reengage erstwhile player segments.


Build a user’s persona along with undermining their behavioral patterns, this will help you form seasonal promotions, prime time slots and new player engagement strategies for revenue management.


About Author: Susan Daigle is a professional writer and she usually covers the game development topics and have also research on it. She also guides some developers on the latest technology of game development.

Suit Up Thieves: 5 Reasons to Check out Persona 5

Persona 5 visual

The Persona series is one of my favorite JRPG franchises to date. Once known as the Shin Megami Tensei series, it still shares the moniker, this spin off iteration has fans at hype level 100. Set to drop on April 4th, 2017 for both the PS3 and PS4 here are 5 reason why players should check out the Persona 5.

It has a Rich History

persona collage
Image caption: http://kotaku.com/four-new-persona-games-are-coming-to-north-america-1530572807

As mentioned above, Persona is an offshoot of the Shin Megami Tensei series. As the 5th installment in the franchise, this game that started out as a dungeon crawler dating/social sim is still delighting fans today. Most fans may have come in with Persona 3 but most know Persona 4 and Persona 4 Golden for the Vita. This series has earned it’s stripes and definitely has earned the love of the fans that it has today. Not to mention it has spawned several spin offs in the form of a fighting game, SRPG and rhythm game that are all all canonical so yeah, all the Persona you could ask for.

It’s Not Ashamed To Be Turn Based

Persona 5 Battle
Image caption: https://en.wikipedia.org/wiki/Persona_5

That’s right, this is a reason to be hyped for the game. It has long been stated that turn based combat is outdated and has lost its luster with gamers but Persona proves otherwise. Not only does it have turn based combat but it’s unapologetic about it. The combat is fun and keeps you on your toes even though it’s not a hack and slash fest. All combat types have their place but it’s refreshing to have one of the JRPG staples present in a main stream game again.

The Game is Super Stylish

Persona 5 Protagonist
Image caption: https://atlus.com/persona5/media.html

The art style of the game has only improved with each generation and has made it mark by retaining it’s signature look in each installment. This time around the game almost has a comic book super hero art style along with the signature portraits for each main character. The graphics are ps3 era fare but it’s polished and smooth so even graphics enthusiasts can enjoy it.

The Music is Awesome

The music is so great in the series that it spawned a rhythm game using the Persona 4 soundtrack called Persona 4: Dancing All Night. It doesn’t matter what you are doing in the game there is always a tune to hum in your head. Even if you’re tackling the same content over and over again it never becomes grating on the ears or annoying. The battle music for the game has me excited to bash shadows in the face. This game has a reported 100 or more hours of game play so I’ll probably be very familiar with the soundtrack when its all said and done.

It’s Not Afraid To Tackle Mature Themes

Don’t let the anime style and dating sim fool you. This game is not for children and can appeal to the real life scenarios

If you’re not familiar with the series, Persona has had a tough time being sold in the states. In Persona 3 in order to summon your persona the players simulated suicide by shooting themselves in the head. Yikes. I was intrigued by the dark theme of the game even though there was a dating/social sim connected. In Persona 5, players become a group called the Phantom Thieves with the goal of reforming the corrupted hearts of adults by stealing them. The previous games have discussed survivor guilt, addiction, sexual orientation etc. You name it and it was probably in Persona with more to come. Don’t let the anime style and dating sim fool you. This game is not for children and can appeal to the real life scenarios

Let Persona 5 Take Your Heart

Persona 5 Preorder
Image Caption: https://atlus.com/persona5/home.html

Are you excited for Persona 5? Have you played a Persona game before? Have you played the Japanese version of the game and can attest to it’s awesomeness? Let us know in the comments below before we all disappear on April 4th. You can find more details about the game at the Atlus website.